Thursday, October 10, 9:00 AM - 12:00 PM

*Hands On Barista Training: Foundations

Room: Meet at Registration

Thursday, October 10, 12:00 PM - 3:30 PM

REGISTRATION OPEN

Room: Registration Desk

Thursday, October 10, 1:00 PM - 5:00 PM

*Learning CQI Flavor Standards

Room: L100D

Friday, October 11, 7:30 AM - 4:30 PM

REGISTRATION OPEN

Room: Registration Desk

Friday, October 11, 8:00 AM - 8:45 AM

Coffee By The Numbers

Room: L100G

Unpacking Sustainability: Exploring Environmentally Responsible Packaging Solutions

Room: L100F

Friday, October 11, 8:00 AM - 11:00 AM

*Hands On Barista Training: Foundations

Room: Meet at Registration

Friday, October 11, 8:30 AM - 10:00 AM

*Coffee Roasting 101

Room: Meet at Registration

*Cupping 101: Practical Application

Room: Meet at Registration

*Energy Drink Workshop: Power Up Your Profits

Room: Meet at Registration

*Espresso Tech Basics: What to Fix Yourself and When to Call a Pro

Room: Meet at Registration

Friday, October 11, 9:00 AM - 9:45 AM

Mid-Morning Menus and Beyond (Growth Opportunities to Maximize Profit)

Room: L100F

Social Media for Coffeeshops

Room: L100G

Friday, October 11, 10:00 AM - 10:45 AM

2024 Drink Trends

Room: L100G

Negotiating Leases for Coffee Shop Tenants

Room: L100F

Friday, October 11, 10:00 AM - 11:00 AM

Barista Playground: Latte Art Demonstrations

Room: Barista Playground

Friday, October 11, 10:00 AM - 12:00 PM

*Effective Leadership: Strategies, Systems and Striving for Perfection

Room: L100E

*Starting Right: The Business Knowledge You Need to Succeed

Room: L100D

Friday, October 11, 10:00 AM - 12:30 PM

Featured Cuppings: See Live Board

Room: Cupping Corner

Friday, October 11, 10:00 AM - 5:00 PM

COFFEE FEST MERCHANDISE

Room: Merch Booth

Friday, October 11, 10:15 AM - 11:15 AM

Live Roasting Demonstration

Room: Roasting Rig

Friday, October 11, 10:45 AM - 11:00 AM

Intro to Business Building Essentials

Room: Business Building Essentials

Friday, October 11, 11:00 AM - 11:30 AM

Start-up Essentials

Room: Business Building Essentials

Friday, October 11, 11:00 AM - 11:45 AM

Crafting Culture: How to Hire, Retain, and Care for Employees

Room: L100F

Maximizing The Market: Expanding Coffee Shop Retail Revenue Panel Discussion

Room: Conversation Corner

Opening a New Cafe?

Room: L100G

Friday, October 11, 11:00 AM - 1:00 PM

Barista Playground: Open LAWCO Practice Time

Room: Barista Playground

Friday, October 11, 11:30 AM - 12:30 PM

Coffee Roasting for Coffee Shop Owners

Room: Roasting Rig

Friday, October 11, 11:30 AM - 1:00 PM

*Hands On Barista Training: Alternative Milk Steaming Science + Latte Art

Room: Latte Art Venue

Friday, October 11, 12:00 PM - 12:30 PM

Barista Basics

Room: Business Building Essentials

Friday, October 11, 12:00 PM - 12:45 PM

Specialty Coffee Success No Matter the Size of Your City

Room: Conversation Corner

Friday, October 11, 12:30 PM - 2:00 PM

*Roasting Sensory Cues

Room: L100G

Friday, October 11, 12:30 PM - 2:30 PM

*Creating and Curating Effective Systems in Your Shop

Room: L100E

*Developing and Maintaining a Coffee Training Program

Room: L100D

Friday, October 11, 1:00 PM - 1:30 PM

Hiring for a Dynamic Culture

Room: Business Building Essentials

Friday, October 11, 1:00 PM - 1:45 PM

Business 101: A Panel Discussion on Starting Out, Growth, and Achieving Success

Room: Conversation Corner

Friday, October 11, 1:00 PM - 2:00 PM

Sensory Skill Building: Taste the Roast Profile

Room: Roasting Rig

Tasting Competition: Open Registration

Room: Cupping Corner

Friday, October 11, 1:00 PM - 5:00 PM

Barista Playground: Skills Training Open Session

Room: Barista Playground

Friday, October 11, 2:00 PM - 2:30 PM

Menu Development, COGS + Inventory Management

Room: Business Building Essentials

Friday, October 11, 2:00 PM - 2:45 PM

Going Green: Panel Discussion on Sustainability in the Coffee Industry

Room: Conversation Corner

Friday, October 11, 2:00 PM - 3:30 PM

Cafe Imports Coffee Rose: Cupping Tool Demonstration

Room: Cupping Corner

Friday, October 11, 3:00 PM - 3:30 PM

Consumer Beverage Trends

Room: Business Building Essentials

Friday, October 11, 3:00 PM - 3:45 PM

Roasters Forum: A Panel Discussion hosted by Roast Magazine

Room: Conversation Corner

Friday, October 11, 3:00 PM - 4:00 PM

*Labor Cost Management: Understanding and Optimizing Labor Costs

Room: L100D

Friday, October 11, 3:00 PM - 4:30 PM

*Brewing up a Buzz: Unconventional Marketing Strategies

Room: L100G

Friday, October 11, 3:00 PM - 5:00 PM

*The 3 Keys To Unlocking Your Employee Dream Team

Room: L100E

Friday, October 11, 3:30 PM - 5:00 PM

Featured Cuppings: See Live Board

Room: Cupping Corner

Friday, October 11, 4:00 PM - 4:45 PM

Green Coffee Sourcing During Market Volatility: Panel Discussion

Room: Conversation Corner

Friday, October 11, 4:00 PM - 5:00 PM

Roast Toast: Roasters Happy Hour

Room: Roasting Rig

Saturday, October 12, 7:30 AM - 3:30 PM

REGISTRATION OPEN

Room: Registration Desk

Saturday, October 12, 8:00 AM - 8:45 AM

Cold Brew 101

Room: L100G

Customer Service Essentials: Six Tips to Building Your Base

Room: L100F

Saturday, October 12, 8:30 AM - 10:00 AM

*Coffee Roasting 201

Room: Meet at Registration

*Hands On Barista Training: Dialing In Espresso

Room: Meet at Registration

*Hands On Barista Training: Matcha, Tea, and Other Non-Coffee Beverages

Room: Meet at Registration

*Tasting The Flavor Wheel: Building Your Palate For Coffee

Room: L100D

*Tea in the Coffee Shop

Room: Meet at Registration

Saturday, October 12, 9:00 AM - 9:45 AM

How to Develop + Promote Memorable Signature Drinks

Room: L100G

Pricing and Menu Strategies

Room: L100F

Saturday, October 12, 10:00 AM - 10:45 AM

Bar Design: Principles for Success

Room: L100F

Digital Marketing Success for Your Coffee Shop/Cafe

Room: L100G

SPANISH LANGUAGE PANEL DISCUSSION: Is Specialty Coffee for Everyone?

Room: Conversation Corner

Saturday, October 12, 10:00 AM - 11:00 AM

Diversity in the Coffee Industry: Let's talk about it.

Room: L100E

Saturday, October 12, 10:00 AM - 12:00 PM

Barista Playground: Latte Art Demonstrations

Room: Barista Playground

Saturday, October 12, 10:00 AM - 12:30 PM

Featured Cuppings: See Live Board

Room: Cupping Corner

Saturday, October 12, 10:00 AM - 4:00 PM

COFFEE FEST MERCHANDISE

Room: Merch Booth

Saturday, October 12, 10:15 AM - 11:15 AM

Sensory Skill Building: Taste the Roast Profile

Room: Roasting Rig

Saturday, October 12, 10:30 AM - 12:30 PM

*Hands On Barista Training: Introduction to Free Pour Latte Art

Room: Latte Art Venue

Saturday, October 12, 10:45 AM - 11:00 AM

Intro to Business Building Essentials

Room: Business Building Essentials

Saturday, October 12, 11:00 AM - 11:30 AM

Equipment Essentials

Room: Business Building Essentials

Saturday, October 12, 11:00 AM - 11:45 AM

Food For Thought: Panel Discussion on Food Menu Development

Room: Conversation Corner

How to Franchise Your Coffee Business

Room: L100G

Trends in the Business of Coffee: What does the data say?

Room: L100F

Saturday, October 12, 11:00 AM - 1:00 PM

*Phone-tography: Upgrade Your Marketing with Quality Efficient Photography

Room: L100D

Saturday, October 12, 11:30 AM - 12:30 PM

Roastery Architecture: Designing Spaces that Scale

Room: Roasting Rig

Saturday, October 12, 12:00 PM - 12:30 PM

Building an All-Star Training Program

Room: Business Building Essentials

How to Immediately Improve Your Cafe

Room: L100F

Saturday, October 12, 12:00 PM - 12:45 PM

Coffee Equipment Basics Every Café Owner Should Know

Room: Conversation Corner

Saturday, October 12, 12:00 PM - 1:00 PM

Barista Playground: Open LAWCO Practice Time

Room: Barista Playground

Saturday, October 12, 12:00 PM - 1:30 PM

*HR Brewprint: Crafting Policies for Strong Coffee Shop Cultures

Room: L100G

Saturday, October 12, 1:00 PM - 1:30 PM

Holistic Branding

Room: Business Building Essentials

Saturday, October 12, 1:00 PM - 1:45 PM

Drink Trends: Building a Successful Seasonal Beverage Menu Panel Discussion

Room: Conversation Corner

Saturday, October 12, 1:00 PM - 2:00 PM

Tasting Competition: Open Registration

Room: Cupping Corner

Saturday, October 12, 1:00 PM - 4:00 PM

Barista Playground: Skills Training Open Session

Room: Barista Playground

Saturday, October 12, 1:30 PM - 3:30 PM

*Get Out of the Shop: Building & Promoting Your Mobile Coffee Service

Room: L100D

*Real Numbers in Your Cafe

Room: L100E

Saturday, October 12, 2:00 PM - 2:30 PM

Customer Service 101

Room: Business Building Essentials

Saturday, October 12, 2:00 PM - 2:45 PM

Beyond the Cafe: Marketing Outside Your Four Walls Panel Discussion

Room: Conversation Corner

Saturday, October 12, 2:00 PM - 3:00 PM

Local Roaster Showcase

Room: Cupping Corner

Saturday, October 12, 2:00 PM - 4:00 PM

*Creative Branding and Marketing Workshop

Room: L100G

Saturday, October 12, 2:30 PM - 3:30 PM

Live Roasting Demonstration

Room: Roasting Rig

Saturday, October 12, 3:00 PM - 4:00 PM

Featured Cuppings: See Live Board

Room: Cupping Corner