Saturday, March 02, 1:00 PM - 5:00 PM

*Learning CQI Flavor Standards

Room: 1A02

Sunday, March 03, 8:00 AM

Brewing Success Together: A Guide to Business Partnership in the Coffee Industry

Room: 1A22

Using Automation to Innovate In Your Business

Room: 1A24

What It's Really Like to Open a Coffee Shop: Navigating the First Year

Room: 1A23

Sunday, March 03, 8:00 AM - 10:00 AM

*Hands On Barista Training: Introduction to Free Pour Latte Art

Room: Latte Art Venue 2624

Sunday, March 03, 8:30 AM

*Coffee Roasting 101

Room: Meet at Registration

*Espresso Tech Basics: What to Fix Yourself and When to Call a Pro

Room: Meet at Registration

Sunday, March 03, 9:00 AM

Coffee By the Numbers

Room: 1A24

How to Develop + Promote Memorable Signature Drinks

Room: 1A22

Negotiating Leases for Coffee Shop Tenants

Room: 1A23

Sunday, March 03, 9:00 AM - 11:00 AM

*The 3 Keys to Unlocking Your Employee Dream Team

Room: 1A02

Sunday, March 03, 10:00 AM

2024 Drink Trends

Room: 1A22

AI for Coffee Shops

Room: 1A24

Barista Playground: Latte Art Demonstrations

Room: Barista Playground 2542

CANCELLED Brewing Connections: Organizing a Coffee Community

Room: 1A23

Sunday, March 03, 10:00 AM - 12:30 PM

Featured Cuppings

Room: Cupping Corner 2460

Sunday, March 03, 10:15 AM - 10:45 AM

Live Roasting Demonstration

Room: Roasting Rig 2560

Sunday, March 03, 10:30 AM - 12:00 PM

*Hands On Barista Training: Matcha, Tea, and Other Non-Coffee Beverages

Room: Latte Art Venue 2624

Sunday, March 03, 10:45 AM - 11:00 AM

Introduction to Business Building Essentials

Room: Business Building Essentials 2210

Sunday, March 03, 11:00 AM - 11:30 AM

Start Up Essentials

Room: Business Building Essentials 2210

Sunday, March 03, 11:00 AM - 1:00 PM

Barista Playground: Open LAWCO Practice Time

Room: Barista Playground 2542

Sunday, March 03, 11:15 AM - 12:00 PM

Specialty Coffee Success No Matter the Size of Your City

Room: Conversation Corner 2260

Sunday, March 03, 11:30 AM - 12:30 PM

Coffee Roasting for Coffee Shop Owners

Room: Roasting Rig 2560

Sunday, March 03, 11:30 AM

*Cold Brew Program Development and Sensory Analysis

Room: 1A03

*Get Out of the Shop: Building & Promoting Your Mobile Coffee Service

Room: 1A02

Sunday, March 03, 12:00 PM - 12:30 PM

Hiring for Dynamic Culture

Room: Business Building Essentials 2210

Sunday, March 03, 12:15 PM - 1:00 PM

Business 101: A Panel Discussion on Starting Out, Growth, and Achieving Success

Room: Conversation Corner 2260

Sunday, March 03, 1:00 PM - 1:30 PM

Equipment Essentials

Room: Business Building Essentials 2210

Sunday, March 03, 1:00 PM

Sensory Skill Building: Taste the Roast Profile

Room: Roasting Rig 2560

Tasting Competition: Open Registration

Room: Cupping Corner 2460

Sunday, March 03, 1:00 PM - 5:00 PM

Barista Playground: Skills Training Open Session

Room: Barista Playground 2542

Sunday, March 03, 1:15 PM - 2:00 PM

Going Green: Panel Discussion on Sustainability in the Coffee Industry

Room: Conversation Corner 2260

Sunday, March 03, 2:00 PM - 2:30 PM

Building an All-Star Training Program

Room: Business Building Essentials 2210

Sunday, March 03, 2:00 PM

*Brewing up a Buzz: Unconventional Marketing Strategies

Room: 1A03

Local Roaster Showcase

Room: Cupping Corner 2460

Sunday, March 03, 2:00 PM - 4:00 PM

*Starting Right: The Business Knowledge You Need to Succeed

Room: 1A02

Sunday, March 03, 2:15 PM - 3:00 PM

Food For Thought: Panel Discussion on Food Menu Development

Room: Conversation Corner 2260

Sunday, March 03, 2:45 PM - 3:15 PM

Live Roasting Demonstration

Room: Roasting Rig 2560

Sunday, March 03, 3:00 PM - 3:30 PM

Customer Service 101

Room: Business Building Essentials 2210

Sunday, March 03, 3:15 PM - 4:00 PM

SPANISH LANGUAGE PANEL DISCUSSION: Is Specialty Coffee for Everyone?

Room: Conversation Corner 2260

Sunday, March 03, 3:30 PM - 5:00 PM

Featured Cuppings

Room: Cupping Corner 2460

Sunday, March 03, 4:15 PM - 4:45 PM

Mid-Morning Menus and Beyond (Growth Opportunities to Maximize Profit)

Room: Conversation Corner 2260

Monday, March 04, 8:00 AM

Crafting Culture : How to Hire, Retain, and Care for Employees

Room: 1A22

Customer Service Essentials: Six Tips to Building Your Base

Room: 1A23

Trends in the Business of Coffee: What Does the Data Say?

Room: 1A24

Monday, March 04, 8:00 AM - 9:30 AM

*Cupping 101: Practical Application

Room: Meet At Registration

Monday, March 04, 8:00 AM - 11:00 AM

*Hands On Barista Training: Foundations

Room: Latte Art Venue 2624

Monday, March 04, 8:30 AM

*Coffee Roasting 201

Room: Meet at Registration

*Energy Drink Workshop: Power Up Your Profits

Room: Meet at Registration

Monday, March 04, 9:00 AM

2024 Drink Trends

Room: 1A23

Roast & Thrive Together: Exploring the Fundamentals, Opportunities, and Trends in Coffee Co-Roasting

Room: 1A22

Starting A Mobile Coffee Business: Is It Right For You?

Room: 1A24

Monday, March 04, 9:00 AM - 11:00 AM

*Startup Cafe Equipment and Operations Consultation: Plan, Prepare and Execute at the Highest Level

Room: 1A02

Monday, March 04, 10:00 AM

Barista Playground: Latte Art Demonstrations

Room: Barista Playground 2542

Digital Marketing Success for Your Coffee Shop/Cafe

Room: 1A24

Post Roast Resting Times, and the Sensory Impact

Room: 1A22

Pricing and Menu Strategies

Room: 1A23

Monday, March 04, 10:00 AM - 12:30 PM

Featured Cuppings

Room: Cupping Corner 2460

Monday, March 04, 10:15 AM - 10:45 AM

Live Roasting Demonstration

Room: Roasting Rig 2560

Monday, March 04, 10:45 AM - 11:00 AM

Introduction to Business Building Essentials

Room: Business Building Essentials 2210

Monday, March 04, 11:00 AM - 11:30 AM

Barista Basics

Room: Business Building Essentials 2210

Monday, March 04, 11:00 AM - 11:45 AM

Barista Playground: Latte Art Demonstrations

Room: Barista Playground 2542

Monday, March 04, 11:30 AM - 12:15 PM

Distinguishing Yourself in a Crowded Market

Room: Conversation Corner 2260

Monday, March 04, 11:30 AM - 12:30 PM

Roastery Architecture: Designing Spaces that Scale

Room: Roasting Rig 2560

Monday, March 04, 11:30 AM - 1:00 PM

*Hands On Barista Training: Alternative Milk Steaming Science + Latte Art

Room: Latte Art Venue 2624

Monday, March 04, 11:30 AM

*Creative Branding and Marketing Workshop

Room: 1A02

*Developing and Maintaining a Coffee Training Program

Room: 1A03

Monday, March 04, 12:00 PM - 12:30 PM

Holistic Branding

Room: Business Building Essentials 2210

Monday, March 04, 12:00 PM - 2:00 PM

Barista Playground: Open LAWCO Practice Time

Room: Barista Playground 2542

Monday, March 04, 12:30 PM - 1:15 PM

Diversity in the Coffee Industry: Let's Talk About It.

Room: Conversation Corner 2260

Monday, March 04, 1:00 PM - 1:30 PM

Successful Coffee Shop Management

Room: Business Building Essentials 2210

Monday, March 04, 1:00 PM

Sensory Skill Building: Taste the Roast Profile

Room: Roasting Rig 2560

Tasting Competition: Open Registration

Room: Cupping Corner 2460

Monday, March 04, 1:30 PM - 2:00 PM

Mid-Morning Menus and Beyond (Growth Opportunities to Maximize Profit)

Room: Conversation Corner 2260

Monday, March 04, 2:00 PM - 2:30 PM

Consumer Beverage Trends

Room: Business Building Essentials 2210

Monday, March 04, 2:00 PM - 3:00 PM

Coffee Rose: Cupping Tool Demonstration

Room: Cupping Corner 2460

Monday, March 04, 2:00 PM - 3:30 PM

*Phone-tography: Upgrade Your Marketing with Quality Efficient Photography

Room: 1A03

Monday, March 04, 2:00 PM - 4:00 PM

*Real Numbers in Your Cafe

Room: 1A02

Monday, March 04, 2:00 PM - 5:00 PM

Barista Playground: Skills Training Open Session

Room: Barista Playground 2542

Monday, March 04, 2:15 PM - 3:00 PM

Beyond the Cafe: Marketing Outside Your Four Walls Panel Discussion

Room: Conversation Corner 2260

Monday, March 04, 2:45 PM - 3:15 PM

Live Roasting Demonstration

Room: Roasting Rig 2560

Monday, March 04, 3:00 PM - 3:30 PM

Up Your Evening Coffee Game

Room: Business Building Essentials 2210

Monday, March 04, 3:00 PM - 5:00 PM

Featured Cuppings

Room: Cupping Corner 2460

Monday, March 04, 3:15 PM - 4:00 PM

Roasters Forum: A Panel Discussion hosted by Roast Magazine

Room: Conversation Corner 2260

Monday, March 04, 4:15 PM - 5:00 PM

Attend Coffee Fest, Now What? 10 Best Practices to Keep Momentum Going

Room: Conversation Corner 2260

Tuesday, March 05, 8:00 AM

Coffee By The Numbers

Room: 1A24

From Specialty Coffee to High Volume Retail - Navigating Opportunities and Challenges

Room: 1A23

Social Media for Coffeeshops

Room: 1A22

Tuesday, March 05, 8:00 AM - 9:30 AM

*Tasting The Flavor Wheel: Building Your Palate For Coffee

Room: 1A03

Tuesday, March 05, 8:00 AM - 10:00 AM

*Creating and Curating Effective Systems in Your Shop

Room: 1A02

Tuesday, March 05, 8:00 AM - 11:00 AM

*Hands On Barista Training: Foundations

Room: Latte Art Venue 2624

Tuesday, March 05, 8:30 AM

*Roasting Sensory Cues

Room: Meet at Registration

*Tea in the Coffee Shop

Room: Meet at Registration

Tuesday, March 05, 9:00 AM

Cold Brew 101

Room: 1A22

Going Green with Your Business

Room: 1A23

Using Coffee as a Catalyst for Deepening Social Connections

Room: 1A24

Tuesday, March 05, 10:00 AM

2024 Drink Trends

Room: 1A23

Barista Playground: Latte Art Demonstrations

Room: Barista Playground 2542

How to Connect with Today's Digital-First Customer

Room: 1A22

Starting or Adding a Roasting Program vs. Private Labeling Your Brand

Room: 1A24

Tuesday, March 05, 10:00 AM - 11:30 AM

*Labor Cost Management: Understanding and Optimizing Labor Costs

Room: 1A03

Tuesday, March 05, 10:00 AM - 12:30 PM

Featured Cuppings

Room: Cupping Corner 2460

Tuesday, March 05, 10:15 AM - 10:45 AM

Live Roasting Demonstration

Room: Roasting Rig 2560

Tuesday, March 05, 10:15 AM - 11:00 AM

Building Community: Designing For Connection in Coffee

Room: Conversation Corner 2260

Tuesday, March 05, 10:30 AM - 12:30 PM

*Effective Leadership: Strategies, Systems and Striving for Perfection

Room: 1A02

Tuesday, March 05, 10:45 AM - 11:00 AM

Introduction to Business Building Essentials

Room: Business Building Essentials 2210

Tuesday, March 05, 11:00 AM - 11:30 AM

COGS + Inventory Management

Room: Business Building Essentials 2210

Tuesday, March 05, 11:00 AM - 11:45 AM

Barista Playground: Latte Art Demonstrations

Room: Barista Playground 2542

Tuesday, March 05, 11:00 AM - 12:30 PM

Coffee Roaster Engineering and Design

Room: Roasting Rig 2560

Tuesday, March 05, 11:30 AM - 12:15 PM

Coffee Equipment Basics Every Café Owner Should Know

Room: Conversation Corner 2260

Tuesday, March 05, 11:30 AM - 1:00 PM

*Hands On Barista Training: Dialing in Espresso

Room: Latte Art Venue 2624

Tuesday, March 05, 12:00 PM - 12:30 PM

Engaging Your Customers

Room: Business Building Essentials 2210

Tuesday, March 05, 12:00 PM - 1:00 PM

*The "R" Word: Preparing For and Responding To a Potential Economic Downturn

Room: 1A03

Tuesday, March 05, 12:00 PM - 2:00 PM

Barista Playground: Open LAWCO Practice Time

Room: Barista Playground 2542

Tuesday, March 05, 12:30 PM - 1:00 PM

Bar Design: Principles for Success

Room: Conversation Corner 2260

Tuesday, March 05, 12:30 PM - 2:00 PM

Local Roaster Showcase

Room: Cupping Corner 2460

Tuesday, March 05, 1:00 PM - 1:30 PM

Drive Thru Tips & Tricks

Room: Business Building Essentials 2210

Tuesday, March 05, 1:00 PM

CANCELLED *Scaling Up Your Business

Room: 1A02

Sensory Skill Building: Taste the Roast Profile

Room: Roasting Rig 2560

Tuesday, March 05, 1:15 PM - 2:00 PM

Drink Trends: Building a Successful Seasonal Beverage Menu Panel Discussion

Room: Conversation Corner 2260

Tuesday, March 05, 2:00 PM - 2:30 PM

Menu Development

Room: Business Building Essentials 2210

Tuesday, March 05, 2:00 PM

Barista Playground: Skills Training Open Session

Room: Barista Playground 2542

Featured Cuppings

Room: Cupping Corner 2460

Tuesday, March 05, 2:15 PM - 3:00 PM

Maximizing The Market: Expanding Coffee Shop Retail Revenue Panel Discussion

Room: Conversation Corner 2260

Tuesday, March 05, 2:45 PM - 3:15 PM

Live Roasting Demonstration

Room: Roasting Rig 2560