Beyond the Cafe: Marketing Outside your Four Walls Panel Discussion

Description

This panel-format lecture will feature marketing tips and outreach lessons learned from owners from three LA-area roastery cafes. The talk will be moderated by Bellwether Coffee, whose roasters are central to the business models and production of these cafe businesses as well as their sustainability and social impact goals. The panelists will provide insights and innovative, actionable approaches for those exploring opening a cafe or looking to implement roasting as a revenue stream to a cafe business. Bellwether’s audience ranges from cafes to bakeries to multi-location coffee shops and Bellwether serves as a solution to help businesses save money, increase profits, and grow their brand. By investing in the success of its customers through services and assistance ranging from educational content to business resources, Bellwether can help coffee retailers of any size and type experience the benefits of roasting in-house and create a better, more eco-conscious future. Direct access to roasting in-house fundamentally changes the long-term financial stability of a coffee business, saves 30-50% on costs over wholesale and provides an opportunity for higher sales and additional revenue streams only available by selling a custom brand.

The robust Q&A portion will feature access to accomplished coffee entrepreneurs whose businesses have reached beyond the cafe footprint into roasting for retail & wholesale, event spaces, grocery, community centers and gathering places, nonprofit affiliation, and more. Additionally, attendees are invited to see these expansive approaches in action at a local roasting partner, just miles from the LA Convention Center, where Coffee Fest attendees are welcome to engage with panelists in the cafe roastery facility. Details at Bellwether Coffee booth #1935

This is a free session included in your general admission.

Track(s)

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  Coffee Fest - Business Operations