Sunday, August 25, 8:00 AM

Coffee By the Numbers

Room: 304AB

Digital Marketing Success for Your Coffee Shop/Cafe

Room: 303AB

Sunday, August 25, 8:00 AM - 10:00 AM

*Hands On Barista Training: Introduction to Free Pour Latte Art

Room: Meet at Registration

Sunday, August 25, 8:30 AM

*Coffee and Espresso Grinder Essentials

Room: Meet at Registration

*Coffee Roasting 101

Room: Meet at Registration

*Espresso Tech Basics: What to Fix Yourself and When to Call a Pro

Room: Meet at Registration

Sunday, August 25, 9:00 AM

Changes at Origin, Opportunities at Home

Room: 304AB

How to Develop + Promote Memorable Signature Drinks

Room: 301AB

Negotiating Leases for Coffee Shop Tenants

Room: 303AB

Sunday, August 25, 10:00 AM

AI for Coffee Shops

Room: 304AB

Barista Playground: Latte Art Demonstrations

Room: Barista Playground

Brewing Connections: Organizing a Coffee Community

Room: 303AB

Developing a Wholesale Coffee Program

Room: 301AB

Sunday, August 25, 10:00 AM

*Building A Values Driven Coffee Program

Room: 305

*The 3 Keys to Unlocking Your Employee Dream Team

Room: 304C

Sunday, August 25, 10:00 AM - 12:30 PM

Cafe Imports Featured Cuppings

Room: Cupping Corner

Sunday, August 25, 10:15 AM - 10:45 AM

Live Roasting Demonstration

Room: Roasting Rig

Sunday, August 25, 10:30 AM - 12:00 PM

*Hands On Barista Training: Matcha, Tea, and Other Non-Coffee Beverages

Room: Latte Art Venue

Sunday, August 25, 10:45 AM - 11:00 AM

Intro to Business Building Essentials

Room: Business Building Essentials

Sunday, August 25, 11:00 AM - 11:30 AM

Start-up Essentials

Room: Business Building Essentials

Sunday, August 25, 11:00 AM - 1:00 PM

Barista Playground: Open LAWCO Practice Time

Room: Barista Playground

Sunday, August 25, 11:30 AM - 12:30 PM

Coffee Roasting for Coffee Shop Owners

Room: Roasting Rig

Sunday, August 25, 12:00 PM - 12:30 PM

Hiring for a Dynamic Culture

Room: Business Building Essentials

Sunday, August 25, 12:15 PM - 1:00 PM

Business 101: A Panel Discussion on Starting Out, Growth, and Achieving Success

Room: Conversation Corner

Sunday, August 25, 12:30 PM

*Building Your Coffee Vocabulary

Room: 305

*Get Out of the Shop: Building & Promoting Your Mobile Coffee Service

Room: 304C

Sunday, August 25, 1:00 PM - 1:30 PM

Building an All-Star Training Program

Room: Business Building Essentials

Sunday, August 25, 1:00 PM

Cafe Imports Tasting Competition: Open Registration

Room: Cupping Corner

Sensory Skill Building: Taste the Roast Profile

Room: Mill City Big Red Roast Rig

Sunday, August 25, 1:00 PM - 5:00 PM

Barista Playground: Skills Training Open Session

Room: Barista Playground

Sunday, August 25, 1:15 PM - 2:00 PM

Going Green: Panel Discussion on Sustainability in the Coffee Industry

Room: Conversation Corner

Sunday, August 25, 2:00 PM - 2:30 PM

Equipment Essentials

Room: Business Building Essentials

Sunday, August 25, 2:00 PM - 3:30 PM

Cafe Imports Local Roaster Showcase

Room: Cupping Corner

Sunday, August 25, 2:15 PM - 3:00 PM

Food For Thought: Panel Discussion on Food Menu Development

Room: Conversation Corner

Sunday, August 25, 3:00 PM - 3:30 PM

Customer Service 101

Room: Business Building Essentials

Sunday, August 25, 3:00 PM - 4:00 PM

Live Roasting Demonstration

Room: Roasting Rig

Sunday, August 25, 3:00 PM - 5:00 PM

*Starting Right: The Business Knowledge You Need to Succeed

Room: 305

Sunday, August 25, 3:15 PM - 4:00 PM

SPANISH LANGUAGE PANEL DISCUSSION: Is Specialty Coffee for Everyone?

Room: Conversation Corner

Sunday, August 25, 3:30 PM

*Brewing Up a Buzz: Unconventional Marketing Strategies

Room: 304C

Cafe Imports Featured Cuppings

Room: Cupping Corner

Sunday, August 25, 4:15 PM - 4:45 PM

How to Immediately Improve Your Cafe

Room: Conversation Corner

Monday, August 26, 8:00 AM

Crafting Culture : How to Hire, Retain, and Care for Employees

Room: 301AB

Customer Service Essentials: Six Tips to Building Your Base

Room: 303AB

Trends in the Business of Coffee: What Does the Data Say?

Room: 304AB

Monday, August 26, 8:00 AM - 11:00 AM

*Hands On Barista Training: Foundations

Room: Meet at Registration

Monday, August 26, 8:30 AM

*Coffee Roasting 201

Room: Meet at Registration

*Cupping 101: Practical Applications

Room: Meet at Registration

*Energy Drink Workshop: Power Up Your Profits

Room: Meet at Registration

Monday, August 26, 9:00 AM

2024 Drink Trends

Room: 301AB

Safeguarding Your Coffee Brand: Trademarks and Brand Protection Strategies

Room: 301AB

Monday, August 26, 9:00 AM - 9:45 PM

Mid-Morning Menus and Beyond (Growth Opportunities to Maximize Profit)

Room: 304AB

Monday, August 26, 10:00 AM

Bar Design: Principles for Success

Room: 304AB

Barista Playground: Latte Art Demonstrations

Room: Barista Playground

Decoding Distribution & Preparing Products for Market Success

Room: 301AB

Pricing and Menu Strategies

Room: 303AB

Monday, August 26, 10:00 AM - 11:00 AM

Live Roasting Demonstration

Room: Roasting Rig

Monday, August 26, 10:00 AM

*Cafe Equipment and Operations: Develop Your Plan for Success

Room: 305

*Developing and Maintaining a Coffee Training Program

Room: 304C

Monday, August 26, 10:00 AM - 12:30 PM

Cafe Imports Featured Cuppings

Room: Cupping Corner

Monday, August 26, 10:45 AM - 11:00 AM

Intro to Business Building Essentials

Room: Business Building Essentials

Monday, August 26, 11:00 AM - 11:30 AM

Barista Basics

Room: Business Building Essentials

Monday, August 26, 11:00 AM - 11:45 AM

Barista Playground: Latte Art Demonstrations

Room: Barista Playground

Monday, August 26, 11:30 AM - 12:30 PM

Roastery Architecture: Designing Spaces that Scale

Room: Roasting Rig

Monday, August 26, 11:30 AM - 1:00 PM

*Hands On Barista Training: Alternative Milk Steaming Science + Latte Art

Room: Latte Art Venue

Monday, August 26, 12:00 PM - 12:30 PM

Holistic Branding

Room: Business Building Essentials

Monday, August 26, 12:00 PM - 12:45 PM

Diversity in the Coffee Industry: Let's Talk About it.

Room: Conversation Corner

Monday, August 26, 12:00 PM - 2:00 PM

Barista Playground: Open LAWCO Practice Time

Room: Barista Playground

Monday, August 26, 12:30 PM

*Craft a Winner Cross-Function Team Coffee Strategy

Room: 305

*Creative Branding and Marketing Workshop

Room: 304C

Monday, August 26, 1:00 PM - 1:30 PM

Successful Coffee Shop Management

Room: Business Building Essentials

Monday, August 26, 1:00 PM - 1:45 PM

Building Community: Designing For Connection in Coffee

Room: Conversation Corner

Monday, August 26, 1:00 PM - 2:00 PM

Cafe Imports Tasting Competition: Open Registration

Room: Cupping Corner

Monday, August 26, 2:00 PM - 2:30 PM

Consumer Beverage Trends

Room: Business Building Essentials

Monday, August 26, 2:00 PM - 2:45 PM

Beyond the Cafe: Marketing Outside Your Four Walls Panel Discussion

Room: Conversation Corner

Monday, August 26, 2:00 PM

Cafe Imports Coffee Rose: Cupping Tool Demonstration

Room: Cupping Corner

Sensory Skill Building: Taste the Roast Profile

Room: Roasting Rig

Monday, August 26, 2:00 PM - 5:00 PM

Barista Playground: Skills Training Open Session

Room: Barista Playground

Monday, August 26, 2:45 PM - 3:15 PM

Live Roasting Demonstration

Room: Roasting Rig

Monday, August 26, 3:00 PM - 3:30 PM

Up Your Evening Coffee Game

Room: Business Building Essentials

Monday, August 26, 3:00 PM - 3:45 PM

Roasters Forum: A Panel Discussion hosted by Roast Magazine

Room: Conversation Corner

Monday, August 26, 3:00 PM - 4:30 PM

*Efficiency Behind the Bar

Room: 304C

Monday, August 26, 3:00 PM

*Real Numbers in Your Cafe

Room: 305

Cafe Imports Featured Cuppings

Room: Cupping Corner

Monday, August 26, 4:00 PM - 5:00 PM

Roasters Networking Session with Roast Magazine

Room: Conversation Corner

Tuesday, August 27, 8:00 AM

Coffee By The Numbers

Room: 303AB

Social Media for Coffeeshops

Room: 301AB

Tuesday, August 27, 8:00 AM - 10:00 AM

*Effective Leadership: Strategies, Systems and Striving for Perfection

Room: 305

Tuesday, August 27, 8:00 AM - 11:00 AM

*Hands On Barista Training: Foundations

Room: Meet at Registration

Tuesday, August 27, 8:30 AM

*Roasting Sensory Cues

Room: Meet at Registration

*Tasting The Flavor Wheel: Building Your Palate for Coffee

Room: 304C

*Tea in the Coffee Shop

Room: Meet at Registration

Tuesday, August 27, 9:00 AM

2024 Drink Trends

Room: 301AB

Mid-Morning Menus and Beyond (Growth Opportunities to Maximize Profit)

Room: 304AB

Tuesday, August 27, 10:00 AM

Barista Playground: Latte Art Demonstrations

Room: Barista Playground

Starting A Mobile Coffee Business: Is It Right For You?

Room: 304AB

Starting or Adding a Roasting Program vs. Private Labeling Your Brand

Room: 303AB

Using Coffee as a Catalyst for Deepening Social Connections

Room: 301AB

Tuesday, August 27, 10:00 AM - 12:30 PM

Cafe Imports Featured Cuppings

Room: Cupping Corner

Tuesday, August 27, 10:15 AM - 10:45 AM

Live Roasting Demonstration

Room: Roasting Rig

Tuesday, August 27, 10:30 AM - 12:00 PM

*Labor Cost Management: Understanding and Optimizing Labor Costs

Room: 305

Tuesday, August 27, 10:30 AM - 12:30 PM

*Creating and Curating Effective Systems in Your Shop

Room: 304C

Tuesday, August 27, 10:45 AM - 11:00 AM

Intro to Business Building Essentials

Room: Business Building Essentials

Tuesday, August 27, 11:00 AM - 11:30 AM

COGS + Inventory Management

Room: Business Building Essentials

Tuesday, August 27, 11:00 AM - 11:45 AM

Barista Playground: Latte Art Demonstrations

Room: Barista Playground

Tuesday, August 27, 11:30 AM - 12:30 PM

Coffee Roaster Engineering and Design

Room: Roasting Rig

Tuesday, August 27, 11:30 AM - 1:00 PM

*Hands On Barista Training: Dialing in Espresso

Room: Latte Art Venue

Tuesday, August 27, 12:00 PM - 12:30 PM

Engaging Your Customers

Room: Business Building Essentials

Tuesday, August 27, 12:00 PM - 2:00 PM

Barista Playground: Open LAWCO Practice Time

Room: Barista Playground

Tuesday, August 27, 12:30 PM - 2:00 PM

Cafe Imports Local Roaster Showcase

Room: Cupping Corner

Tuesday, August 27, 12:30 PM - 2:30 PM

*Business Planning for Roasters

Room: 305

Tuesday, August 27, 1:00 PM - 1:30 PM

Drive Thru Tips & Tricks

Room: Business Building Essentials

Tuesday, August 27, 1:00 PM - 1:45 PM

Drink Trends: Building a Successful Seasonal Beverage Menu Panel Discussion

Room: Conversation Corner

Tuesday, August 27, 1:00 PM - 2:00 PM

Sensory Skill Building: Taste the Roast Profile

Room: Roasting Rig

Tuesday, August 27, 1:00 PM - 2:30 PM

*Phone-tography: Upgrade Your Marketing with Quality Efficient Photography

Room: 304C

Tuesday, August 27, 2:00 PM - 2:30 PM

Menu Development

Room: Business Building Essentials

Tuesday, August 27, 2:00 PM - 2:45 PM

Maximizing The Market: Expanding Coffee Shop Retail Revenue Panel Discussion

Room: Conversation Corner

Tuesday, August 27, 2:00 PM

Barista Playground: Skills Training Open Session

Room: Barista Playground

Cafe Imports Featured Cuppings

Room: Cupping Corner

Tuesday, August 27, 3:00 PM - 4:00 PM

Live Roasting Demonstration

Room: Roasting Rig