How We Ruin Specialty Coffee

Description

This is a golden age of coffee. Customer expectations are high when they walk in the door that they will get the special experience we market to them. Sadly there, we tend not to live up to the hype, and through a series of many little and big mistakes and behaviors, we ruin the specialty experience for customers and eventually drive them away. But there's good news! We can fix these problems and not only meet but exceed expectations in both quality and hospitality. In this session, we will be detailing the most common ways that we can inadvertently ruin the specialty experience and why we tend to allow it. You will walk away with insights into how to fix these problems so they stay fixed and customers stay with your shop.

This is a free session included in your general admission.

Track(s)

• 
  All Sessions
• 
  Business Operations