Founded by Chris Cofoni in 2019, TriAction Toys is aimed at servicing the true specialty market by bringing European design and quality to the US at incredible prices. Their biggest win has been with Tim Clarke, the famous puppet and toy designer, and Boglins. Boglins sold $100mil+ for Mattel in the 1980's and sold over 135,000 units in 18 months for Triaction Toys. The strategy is to make items affordable for everyone and avoid online discounting through brand registration and gating on Amazon. In addition the company both wholesales famous European plush lines and manufacturers puppets and other items launching in 2023 including Wrap Buds and Monster Brigade, a puppet that can be built hundreds of ways!
TriAction, which stands for “innovate, design and play,” is driven to work with manufacturers and factories to innovate, design, and bring products to market.