Marketing Trends and Strategies

  • Room: 24B
Tuesday,March 28, 2023:4:00 PM -5:00 PM

Speaker(s)

Panelist
Agata Maher
Director of Marketing Operations
Pechanga Resort & Casino
Panelist
Andy Parnell
President at LaneTerralever
Panelist
Dyani Marvel
VP of Marketing Strategy and Operations
Wondr Nation
Moderator
Julie Carcamo
President and Chief Brand Strategist
J Carcamo & Associates

Description

With technology advancing faster than ever, the last few years have been a whirlwind for casino operators, and keeping up with marketing trends can be daunting. However, recognizing changes that can impact our businesses and the lives of our team members and guests will always give us an edge. In this session, we will spotlight some of the most relevant trends to watch and adopt as well as discuss potential pitfalls associated with testing out these new tools and tactics.


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