OPTX

Las Vegas,  NV 
United States
  • Booth: 641

A revolutionary technology platform developed to activate your data. Designed by industry experts, OPTX harnesses the power of your data and provides insights that immediately become reactions. The OPTX platform ingests and simplifies all the information from multiple internal and external data sources so you can take action and generate profitable results for your property. And all within one integrated software solution.

The OPTX platform is a modern tool that leverages your existing systems to view, analyze and act on your data more efficiently. Using sophisticated data modeling, the OPTX platform enables insights and recommendations for your players and your property.

Designed to evolve with your data and react to your operations in real-time, OPTX enhances best practices and eliminates inefficiency. The OPTX platform helps your property be proactive in engaging with your players and increasing your profits.

OPTX provides a smarter snapshot of your customers, a clearer overview of your operations and an actionable platform for your property.

 Products

  • Slots AI
    Use the power of AI to optimize your slot floor and increase the accuracy of your monthly forecast....

    • OPTX contains powerful machine insights through machine tags. OPTX can predict inclining games and declining games while highlighting insightful game attributes such as VIP favorites, right-on-the-floor visualizations, and from the game profile

    • Move towards 100% optimization with continuous slot change recommendations from conversions to swaps to adds and deletes

    • Increase the accuracy of your monthly forecast using OPTX AI revenue forecast and month-end pace analysis
  • Player Development
    Real-time tracking and robust player profiles.
    ...

    • Real-time tracking of rated & unrated as well as hosted & unhosted players

    • Coding automation to spin codes and request codes

    • Task automation for single players and lists of players

    • Host and management dashboards and reporting

    • Comp guidance and exception reporting

    • Hotel integration to see arriving, in-house, and departing guests

    • Hosted book access for hosts and managers to autonomously manage their book of business

    • Robust player profile for a 360-degree view of every player in the database
  • Marketing AI
    Increase the profitability and overall effectiveness of your marketing strategy.
    ...

    • Never miss an opportunity to increase the profitability of all your existing campaigns. For every campaign, OPTX will execute an optimization model that ensures you have the right players in the right segment

    • AI Future Player Worth feature enables operators to segment players based on what their activity is GOING TO BE, not just merely recent spending

    • Measure the effectiveness of every AI campaign through reporting and dashboards, with OPTX AI that pre-populates a Living Pro-Forma report that is automatically updated as offers are redeemed
  • Player Development AI
    Learn player preferences and behaviors to create more personal and profitable campaigns and offers.
    ...

    • Automatically generates AI Insights into players such likely as date of the next visit, likelihood to respond to offers, projected spending associated with offers, New Games to recommend to each player, and Future Player Worth

    • Automatically keeps of track of when players have gone “missing”, and when their behavior indicates a change in hosting status is appropriate, or if a player is at risk of churning

    • Identifies relationships far beyond typical householding data and identifies potential future VIPs as soon as their first visit
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