Description

As iGaming gains traction among casino goers, traditional casino operators are exploring how to integrate iGaming methods, especially in online marketing, to enhance their businesses. Navigating the intricate online landscape poses challenges, yet it offers valuable lessons in promotional strategies to elevate payment volumes and revenue. For land-based and tribal operators prepping for online ventures, understanding the dynamics of online promotion is crucial. This discussion will cover omnichannel approaches that not only draw the existing customer base online but also increase foot traffic back to the physical casinos.

Track(s)

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  Technology & Innovation