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Tracks = Omnichannel Marketing
Sunday, September 19, 3:45 PM - 4:45 PM
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Monday, September 20, 8:30 AM - 9:30 AM
During the height of the pandemic, many retailers shifted advertising funds from print to digital. We’ll review the magnitude of the shift and hear best practices for ensuring a good ROI on digital spending....
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Monday, September 20, 9:45 AM - 10:45 AM
Retailers are often sitting on a gold mine of customer data but are challenged with making the information actionable. We'll review how GS1 standards can improve data interoperability and also how to ensure data is consistently clean and usable. Strategies to aggregate data across the independent retail sector, and what...
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Monday, September 20, 11:00 AM - 12:00 PM
- Room: Ballys Event Center
At a time when shoppers continue to shift their post-COVID CPG dollars against a backdrop of omnichannel retailing, inflation and income polarization, maintaining growth will be a challenge.
For this session, NielsenIQ will leverage its latest Omnishopper data to identify high growth shoppers across both online and offline channels, along with...
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Tuesday, September 21, 7:00 AM - 8:45 AM
The National Grocers Association (NGA) is pleased to host the annual Creative Choice Awards Contest, presented by Kellogg's and Unilever, to honor and recognize the best marketing and merchandising programs in the grocery industry. Winners of the Creative Choice Awards Contest gain respect throughout the industry and receive national recognition...
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Tuesday, September 21, 10:15 AM - 10:45 AM
- Room: Thought Leadership Theater
Learn how you can harness the power of the NGA-BRdata Cloud to leverage your data, in conjunction with other independent’s data, to make data-driven merchandising and pricing decisions.
BRdata Cloud, the trusted platform for over 2,000 stores, has partnered with NGA to provide an aggregated data solution for independents across the...
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Tuesday, September 21, 1:15 PM - 1:40 PM
A great content marketing program drives deeper engagement with your best customers, increases brand loyalty, and ultimately increases your sales. But knowing how to create a great content strategy that includes multiple channels, the right mix, and a winning cadence can be challenging.
In this information-rich session, you will learn how...
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Tuesday, September 21, 1:50 PM - 2:15 PM
Shopper marketing strategies are an effective way to build sales throughout the store. Crafting a good shopper marketing campaign requires a willingness to set realistic goals and dive into your own data to understanding how your shoppers are shopping your stores. Fortunately, the tools needed are readily available for independent...
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Tuesday, September 21, 2:30 PM - 2:55 PM
As digital outreach to shoppers becomes more frequent and more sophisticated, standards often slip. Join us for a review of the foundational elements of a successful digital marketing campaign. We’ll share several tips ranging from the tried and true (the subject line matters!) to the strongly recommended (invest...
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Tuesday, September 21, 3:05 PM - 3:30 PM
E-commerce sales for all retail segmetns increased significanlty in the last 18 mos. Join a panel of retailers for a discussion ideas and strategies to maintain online sales in the next few months. Bring your own ideas to share with your peers....
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