Select Criteria: Tracks = Omnichannel Marketing

Sunday, September 19, 3:45 PM - 4:45 PM

  • Room: Ballys Bronze 2
Personalized offers are favored by shoppers more than ever and have become a critical component of an effective marketing strategy.   We’ll explore how retailers can reduce advertising costs and increase conversion by communicating efficiently with their shoppers.  Take away strategies to increase coupon engagement, access to CPG trade funds, and... Read More
Speaker(s)
Moderator
Eran Harel
VP, Corporate Development and Strategic Partnerships
APPCARD
Track(s)

Monday, September 20, 8:30 AM - 9:30 AM

  • Room: Ballys Gold
During the height of the pandemic, many retailers shifted advertising funds from print to digital.  We’ll review the magnitude of the shift and hear best practices for ensuring a good ROI on digital spending....
Speaker(s)
Moderator
Heidi Huff
Vice President, Business Partnerships
IGA, Inc.
Panelist
Julie Anderson
Director of Marketing
Fresh Encounter, Inc.
Panelist
Todd Robinson
VP, Marketing
Busch's, INC.
Track(s)

Monday, September 20, 9:45 AM - 10:45 AM

  • Room: Ballys Gold
Grocers want higher trip frequency, larger basket sizes, and increased profits. Learn how AI-powered personalization works, and why it is the most profitable way to motivate shoppers to visit more often and buy more in your store....
Speaker(s)
Panelist
Dennis Host
VP of Marketing
Coborns, Inc.
Panelist
Ron Cook
Vice President, Director of Marketing
Niemann Foods, Inc.
Moderator
Tom Furphy
CEO and Managing Director
Consumer Equity Partners
Track(s)

Tuesday, September 21, 7:00 AM - 8:45 AM

  • Room: Paris Versailles
The National Grocers Association (NGA) is pleased to host the annual Creative Choice Awards Contest, presented by Kellogg's and Unilever, to honor and recognize the best marketing and merchandising programs in the grocery industry. Winners of the Creative Choice Awards Contest gain respect throughout the industry and receive national recognition... Read More
Speaker(s)
Moderator
Michael Sansolo
PRESIDENT
Sansolo Solutions
Track(s)

Tuesday, September 21, 2:30 PM - 2:55 PM

  • Room: Ballys Gold
Did your company have a big jump in e-commerce sales in 2020?  We’ll review tactics and strategies to convert those new shoppers to long-term loyal customers....
Track(s)