Description

Adapting a business to available technologies and the digital realm is not just about making a single decision.  Rather, it requires a series of choices that prioritize a high level of synchronicity between the retailer's established value proposition and the ways in which technology can amplify, supplement and complement the core brand narrative.  In this session - facilitated by Kevin Coupe, MorningNewsBeat's "Content Guy" - three retailers will address the integrated issues of digital marketing, POS solutions, and e-commerce, focusing on lessons learned in the past and how they might be applied in the future.

Track(s)

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  E-Commerce