Fresh Ideas to Boost Sales in Produce

  • Room: Forum 111-112
Monday,February 28, 2022:8:45 AM -9:30 AM

Speaker(s)

Panelist
Jenn Weisgram
Sr. Director of Fresh Merchandising
Coborns, Inc.
Panelist
Josh White
Chief Marketing Officer
Local Bounti
Panelist
Phil Penta
Managing Director
3 Guys From Brooklyn
Moderator
Russell Zwanka
Associate Professor of Marketing
Western Michigan University

Description

Key trends driving shoppers' trips to the produce department are renewed interest in healthful diets and desire for convenience.  We'll look at the impact of the economy on the produce sales and the role of the nutrition incentives program as well as the growing importance of value-added fruits and vegetables. 

Track(s)

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