Description

Broader shifts towards digital commerce have changed the way consumers choose where to shop and how they pay for and acquire their groceries. The future of grocery is in a retailer’s ability to craft a loyalty strategy that truly customizes the shopping experience to the customer’s needs, when and where they shop. By taking an omnichannel approach, grocers can strive to unify their tech stack, craft more strategic rewards programs and sync their marketing strategy in-store and online to optimize efficiency. In this session, you’ll discover what loyalty innovations are winning with customers, where brands can unify their existing commerce systems, and what tactics are working in today’s challenging market.

Track(s)

• 
  Omnichannel Marketing

Handout(s)

• Loyalty