Taking Full Advantage of Brand Media Dollars in the Digital Era
- Room: Innovation Lab (Forum Ballroom)
Tuesday,March 01, 2022:9:15 AM -9:45 AM
Retailer media networks have created a new and exciting way for brands and retailers to collaborate for mutual success. Yet, many brands still deploy retailer agnostic where-to-buy advertising in addition to spending with individual retailer media networks. In this session, we'll discuss how a retailer can win it's fair share of brand media not just within the retailer's own media network, but across the web at large. We'll also cover the steps to setting up a media network for retailers just beginning to explore the opportunity.