Rob's extensive background, experience, and success in digital marketing is considered one of RSA America's "secret weapons." He specializes in enhancing the marketing effectiveness of brands, stores, and products in conjunction with technology; improving both brand awareness and market penetration with each solution. RSA is fueled by Rob's vision of a platform that synthesizes hyper-targeted marketing, revenue enhancement, predictive analytics, and mobile technologies. His innovative approach to monetizing social media and customer loyalty has been universally praised.
Rob began applying his keen sense for digital marketing while at the Wharton School forming his own digital content consulting firm, Little Guys Consulting LLC, which specialized in promoting unified content strategies across multiple channels. Before graduating Wharton with a BS in Economics with a concentration in Sales Force Management and a minor in Strategy, Rob was the head TA of the Wharton Field Challenge, a four year starter on the Penn basketball team, a team captain, and an All-Ivy selection.