Idaho Potatoes can help you grow your potato category.
Since 1937 the Idaho Potato Commission has represented the growers, fresh shippers, and processors of fresh, frozen, dehydrated, and refrigerated 100% grown in Idaho potatoes. Idaho provides a unique combination of volcanic soil, perfect weather, and consistent water to produce consumer recognized and industry leading potatoes.
We supply the highest quality potatoes in the United States; the majority of which are russets, however, our family of 600 growers have become experts in producing a number of other varieties including reds, yellows and fingerlings. Our growers produce over 13 billion pounds of Idaho® potatoes every year.
Our Retail Promotion Directors were recently recognized by Progressive Grocer as Category Captains for the second year in a row. Come partner with us and help your potato category increase sales and promotional effectiveness.
Brands: Visit our booth to learn how a detailed market analysis can help you understand evolving trends in the potato category.