As coffee professionals, we obsess over the drink we love. Its history, nuances, and culture are all part of why we are passionate and driven to tend to the details so it can reach its full potential under our care. The question is, do we care for our staff as well as we care for the product we make?

Just like creating an amazing coffee beverage, crafting a great employee culture does not happen accidentally. In an increasingly saturated market, your culture is your competitive advantage that will give momentum to all areas of your business both current and future. A lack of meaningful and purposeful management breeds apathy, high turn-over, burnout, and toxic work cultures. If you want a staff just as dedicated to the success of your business as you are, then you need to first be dedicated to caring for them.

In this session, Chris Deferio of Keys to the Shop will present the essential elements that go into successfully managing and caring for the people who make your business run. He will cover models for communication, building trust, utilizing feedback, and actionable steps to fully embrace your role as a facilitator of your staff’s success and ultimately the success of your business.