New capability brings feedback to life by integrating video insights into shopper and employee surveys
LAKE SUCCESS, N.Y. (February 20, 2022) — The Feedback Group, a leader in providing actionable stakeholder feedback, today announced the launch of ENLIVEN™️, a new offering integrating video insights with surveys, bringing feedback to life.
ENLIVEN can be used in any context, whether surveying shoppers or employees, and is designed to integrate rich, valuable feedback via video as part of any online survey.
“Combining surveys with rich video feedback leads to compelling and actionable findings,” commented Doug Madenberg, Principal, The Feedback Group. “By incorporating video, we bridge the gap between quantitative and qualitative insights, connecting research findings to real people.”
“Further, the uses of integrating video feedback go beyond contributing to a deeper understanding of shoppers and their sentiment found through a survey. Imagine being able to show your employees real customers praising them for outstanding service or being able to easily feature your shoppers’ comments in communications,” continued Brian Numainville, Principal, The Feedback Group.
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About The Feedback Group
The Feedback Group offers a broad spectrum of research, consumer insight, and consulting services. As a 360-degree listening partner, The Feedback Group provides services include employee experience assessments, customer satisfaction programs, and consumer perception studies, as well as national, regional and local shopper studies. For more information, visit feedbackgroup.com and connect on Twitter @TheFeedbackGrp.
Media Contact: Brian Numainville, Principal, 516-829-4200 ext. 115