Infinite Cooling makes industrial cooling more efficient by eliminating cooling tower plumes and reducing energy and water usage. It has technology to capture the water droplets in plumes leaving cooling towers, resulting in plume abatement and the recovery of high-purity water. It also offers software to optimize the cooling process, significantly reduce energy and water usage, and enhance plant output. The company has several ongoing projects and a track record of success including having won a gold medal at the Edison Awards and the Department of Energy Cleantech Competition.